What's in a name? When considering a domain name for your business it and website has relevance with search engines. As an example lets say your business sells computers and the name of your business is Ted's Computer Sales and your domain name is www.tedscomputersales.com.au the search engines will focus on computer sales, which is good.
Okay now lets see how that would reflect if you only sold computers into an area, well there is no mention of area in the domain name so you will have little effect if the search words added to the search were - Computer Sales - Morningside. The domain name more likely to get hits would be www.morningsidecomputersales.com.au and not your website. You would have to rely on your web developer or SEO specialist tweaking your site to handle those enquiries of area specific.
Now you may not want to have another website developed for that domain name as the cost may prohibit you well there is an easy way to have as many domain names without spending a lot of money and that is to have each domain name diverted back to your main domain. This would allow the search engines to focus on those domains in area and when it is clicked on it would take the customer to your main domain with all of the benefits of purchasing from your business.
Registering a domain name is as little as $36.00 AUD for a two year period and to have it hosted and diverted as little as $150.00 AUD per year so for an outlay of $168.00 per year you could potentially pick up hundreds more customers over the same period. Talk to us for more information and we can do the search on any domain name your may require.
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