An extremely common misconception is that if you build a website the traffic will come. The horrible truth is that even if you have a brilliant looking and functioning website, unless you invest time and energy into a search strategy it may be a long time before you even get your first visitor, let alone your first sale.
Like anything in life and business, you get out what you put in and search engine optimisation is no different. Investing in a well planned and well executed search engine strategy is investing in the success of your online business.
Firstly, these are a few requirements that your website needs to start your successful journey into the world of enquiries and sales.
A website that portrays all of the values that your business has to offer.
Your website has to be easy navigable for visitors and planned step by step for them. In other words where you want them to go when they visit your website.
Your website has to have links to social media and the main three are Facebook, Twitter & Google+, these accounts have to be active with posts to your site.
Your website has to be optimised for search engines, see below.
The search engines rank websites based on many factors. Firstly, the keywords that the visitor enters into the search determine largely on what websites will appear in the results pages. The age of your domain name, how many other websites link to you and how relevant your website content is, all play a large part in determining just how high up the page you rank.
Optimising your website to take into consideration all these factors and providing the foundation to capture as many of these visitors is both an art as well as a science and finding the right people to handle this is critical to ongoing success.
Our team of search engine experts have many years of experience in keeping up to date with the latest optimisation techniques and effectively applying them to your site to give you the best possible chance for high rankings.
Contact us for your free assessment on your website today!
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